Weetabix has graced UK televisions with a highly chucklesome 90-second ad that would bring joy to your heart and humour to your belly. It is the best advert we've seen since Cadbury's drumming Gorilla.

The footage starts as a line up of racehorses and jockeys prepares for a steeplechase. Our hero, jockey number 7, falls from his beloved nag at the first jump. His trusted, but injured steed then insists his jockey race on without him. What follows is one of the greatest head-down sprints ever put to film, as the jockey runs his way back into contention.

Anyway, enough from us, see the advert in full, after the jump.